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Whether you’re a health professional seeking fresh perspectives or a journalist looking to share innovative stories from the frontline of care, this page is for you.
Wild-Ness Health is part of a growing movement to reimagine healthcare from the inside out. Rooted in the Scottish Highlands, with national reach, our work has been featured by the Royal College of GPs, the British Medical Association, and national media outlets. At the heart of it all is the personal story of our founder, Dr Kath Jones, whose own experiences in medicine led to the creation of Wild-Ness Health.
On this page, you’ll find:
We invite media, researchers, and health professionals to explore these resources and see how our work is offering a hopeful, practical alternative to business-as-usual in healthcare.
Media or Partnership Enquiries
If you have a story idea, would like to book Dr Kath Jones or a member of our team for a talk or interview, or want to collaborate, we’d love to hear from you.
info@wild-ness.co.uk
A little bit about Kath
Dr Kath Jones is an NHS GP, coach, and founder of Wild‑Ness Health. After facing burnout and her own health challenges, Kath began practising differently—focusing on mind‑body approaches, narrative medicine, and what really matters to patients.
In 2023, she became the first GP to take a permanent post at a rural Highland practice that had long relied on a revolving door of locums. The surgery—serving a remote community with high health needs—had been taken over by the health board after the collapse of the GMS partnership. Since then, it has grown into a thriving, values‑driven team of eleven committed GPs, all employed by the health board. Kath’s approach is now inspiring clinicians across the UK to practise more sustainably—without diplomas, certificates, or leaving the NHS.
Kath speaks regularly on relational care, burnout, and leading change in complex systems. Her work has been featured by the British Medical Association (BMA), Royal College of General Practitioners (RCGP), and NHS Education for Scotland (NES).
Wild‑Ness Health is a grassroots movement of health professionals, artists, and people with lived experience, united in reimagining healthcare. We focus on practical, whole-person approaches that fit seamlessly into real-world NHS settings.
Based in the Scottish Highlands and online, Wild‑Ness Health creates meaningful spaces—both in person and virtual—where health professionals can reflect, learn, and reconnect with what truly matters.
Our work includes:
We champion low-cost, high-impact shifts that bring whole-person care into everyday NHS consultations—helping professionals do less but do what matters most.
Growth for Good Podcast
April 2025
May 2024
The Press and Journal
April 2023
